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Why serviced apartments are growing in popularity

Serviced apartments are expected to outpace the growth of hotels over the next few years across Europe, and this is hardly surprising. Whilst hotels have traditionally been seen as the mainstream form of accommodation, serviced apartments are quickly becoming more and more popular with all kinds of travellers.

We’ve highlighted some of the reasons why they are a popular accommodation choice below.

Why serviced apartments are so popular

Better value for money

Many travellers have found that serviced apartments can actually offer better value for money than some hotels, and money is often a driver when booking accommodation.  If you are travelling as a group or as a family then you stand to save a good amount by booking an apartment instead of having to pay per room.

Also, if you are planning to stay at a location for more than a week then the average nightly price can be significantly cheaper than a hotel room which is an added bonus.

Spacious living

All travellers have different needs, but more and more we are finding that people are looking for accommodation that is not only luxurious but has the comfort and space they would get at home. The desire for a contemporary hotel style accommodation with classic home comforts has been a factor in the increased popularity of serviced apartments.

For families, groups and extended stay guests there is a much higher need for more than just a bed. Being able to lounge around after a busy day and have some space to sit and relax is becoming more important to visitors.

Improved facilities

Travellers want versatility in their accommodation, this is something that we know and something that accommodation providers need to be wary of.

Being able to cook your own meals and wash your own clothes is often underrated. For families and groups, having access to a kitchen is the perfect way to be social whilst saving pennies. Even having a somewhere to prepare sandwiches for a picnic offers great value to guests.

Otherwise, those staying for longer durations will greatly benefit from amenities such as a washing machine and regular housekeeping. For those who want a more luxury and convenient stay, the added addition of gadgets will be a huge bonus when looking for accommodation.